Date Authors Title Publication
9/12/23 Zeng, Agarwal, & Mourali A resource-based perspective on customer engagement behaviors: A typology, conceptual framework, and research avenues AMS Review
6/1/23 Mourali & Yang Misperception of Multiple Risks in Medical Decision-Making Journal of Consumer Research
2/13/23 Mourali, Benham, Lang, Fullerton, et al. Persuasive Messages for Improving Adherence to COVID-19 Prevention Behaviors: Randomized Online Experiment JMIR Human Factors
7/15/22 Gao, Lang, Oxoby, Mourali, et al. Drivers of downloading and reasons for not downloading COVID-19 contact tracing and exposure notification apps: A national cross-sectional survey PLOS ONE
4/13/22 Fullerton, Benham, Graves, Fazel, et al. Challenges and recommendations for COVID-19 public health messaging: a Canada-wide qualitative study using virtual focus groups BMJ Open
3/2/22 Mourali & Drake The Challenge of Debunking Health Misinformation in Dynamic Social Media Conversations: Online Randomized Study of Public Masking During COVID-19 Journal of Internet Medical Research
12/23/21 Benham, Atabati, Oxoby, Mourali, et al. COVID-19 Vaccine–Related Attitudes and Beliefs in Canada: National Cross-sectional Survey and Cluster Analysis JMIR Public Health and Surveillance
11/5/21 Lang, Atabati, Oxoby, Mourali, et al. Characterization of non‑adopters of COVID‑19 non‑pharmaceutical interventions through a national cross‑sectional survey to assess attitudes and behaviours Scientific Reports
8/12/21 Boucher, Cornelson, Benham, Fullerton, et al. Analyzing Social Media to Explore the Attitudes and Behaviors Following the Announcement of Successful COVID-19 Vaccine Trials: Infodemiology Study JMIR Infodemiology
8/1/21 Zeng & Mourali Consumers as creative agents: How required effort influences willingness to engage Psychology & Marketing
2/21/21 Lang, Benham, Atabati, Hollis, et al. Attitudes, behaviours and barriers to public health measures for COVID-19: a survey to inform public health messaging BMC Public Health
2/19/21 Benham, Lang, Kovacs Burns, Mackean, et al. Attitudes, current behaviours and barriers to public health measures that reduce COVID-19 transmission: A qualitative study to inform public health messaging PLOS ONE
3/1/18 Mourali, Yang, Pons, & Hassay Consumer power and choice deferral: The role of anticipated regret International Journal of Research in Marketing
2/1/16 Pons, Giroux, Mourali, & Zins The relationship between density perceptions and satisfaction in the retail setting Journal of Business Research
3/1/15 Yang, Wang, & Mourali Effect of peer influence on unauthorized music downloading and sharing Journal of Business Research
3/1/14 Ma, Yang, & Mourali Consumer adoption of new products: Independent versus interdependent self-perspectives Journal of Marketing
1/1/14 Pons, Mourali, & Giroux The density–satisfaction relationship revisited: The role of scarcity and consumers affective reactions in a crowded retail situation Journal of Retailing and Consumer Services
7/1/13 Mourali & Nagpal The powerful select, the powerless reject: Power’s influence in decision strategies Journal of Business Research
6/7/13 Mourali & Yang The dual role of power in resisting social influence Journal of Consumer Research
4/15/09 Mourali & Pons Regulatory fit from attribute-based versus alternative-based processing in decision making Journal of Consumer Psychology
6/7/07 Mourali, Böckenholt, & Laroche Compromise and attraction effects under promotion and prevention motivations Journal of Consumer Research
5/1/06 Pons, Laroche, & Mourali Consumer reactions to crowded retail settings: Cross-cultural differences between North America and the Middle East Psychology & Marketing
2/1/06 Pons, Mourali, & Nyeck Consumer orientation toward sporting events: Scale development and validation Journal of Service Research
8/23/05 Mourali, Laroche, & Pons Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search Journal of Consumer Behaviour
5/1/05 Mourali, Laroche, & Pons Individualistic orientation and consumer susceptibility to interpersonal influence Journal of Services Marketing
2/1/05 Laroche, Papadopoulos, Heslop, & Mourali The influence of country image structure on consumer evaluations of foreign products International Marketing Review
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