I am an associate professor of marketing at the Haskayne School of Business, University of Calgary. My research focuses on understanding how people make judgments and decisions in the marketplace. In particular, my work investigates how various individual and contextual factors interact to influence consumer decision processes and outcomes.

My teaching interests include undergraduate and graduate courses in consumer behavior, decision making, strategic marketing and research methods. Prior to joining the Haskayne School of Business in 2007, I taught at the Whittemore School of Business and Economics, University of New Hampshire and lectured at the John Molson School of Business, Concordia University. I hold a PhD in administration, an MSc, and a Bachelor of Administration all from Concordia University.